American Badass Beer Company (the “Company”) respects the privacy of each individual who accesses and uses the website (the “Site”). The following is our policy with respect to the collection and use of personal information that you may submit from time to time to the Site. By entering the Site, you agree to the terms of this Privacy Policy. If you do not agree to these policies, do not enter the Site.


The Site may request that you provide certain personal information such as your name, address, telephone number, date of birth, email address or other information (your “Personal Information”). Your submission of such Personal Information is voluntary. If you do not want us to have or use such Personal Information, please do not submit such information to the Site.

Upon receipt of Personal Information, we may use such information for, among other things, to improve our products, to fulfill requests, to contact you to provide you with promotional information and/or other information related to our products, to provide such information to affiliates of the Company and/or other parties affiliated with the Company. We also reserve the right to use or disclose any Personal Information to comply with legal requirements, regulations, requests, and/or to investigate or take action with respect to suspected illegal or improper activities, fraud, harm to any person or property, or as otherwise required or permitted by law or the Terms of Use.

Please note that this Site may offer the opportunity to purchase products from time to time. If such items are offered for sale, then we may collect credit card information and billing information in connection with the sale of such items and will use such information in connection with the fulfillment of all such purchases (including the provision of such information to third parties involved in fulfillment). We might also offer the opportunity to pay for purchases through third party payment providers. ANY INFORMATION PROVIDED BY YOU TO SUCH THIRD PARTY PAYMENT PROVIDERS WILL BE GOVERNED BY THE PRIVACY POLICY OF SUCH PAYMENT PROVIDER. WE HAVE NO CONTROL OVER AND BEAR NO RESPONSIBILITY FOR THE USE OF INFORMATION COLLECTED BY SUCH PAYMENT PROVIDERS.

Some of your non-Personal Information may be collected automatically, from time to time, through the use of “cookies” or similar files that we save on your computer. The information collected by means of “cookies” and other similar files helps us to serve you better. It is important to note that most internet browsers will permit you to block or erase cookies or receive a warning before a cookie is placed on your computer. Consult your browser manual or help screen for assistance with blocking or erasing cookies and/or receiving warnings before cookies are placed on your computer.

It is possible that in our email to you we will use a “click-through URL.” If we do use a “click-through URL,” when you click in the URL, you will pass through our web server before arriving at the destination website. We may keep track of each click-through to help us determine your interest in particular topics and measure the effectiveness of our customer communications.

As in any business venture, the sale, merger or declaration of bankruptcy of the Company is always a possibility. Should the Company ever declare bankruptcy or should it or its assets ever be acquired by or merged into another organization, all information we have collected will be treated as an asset and may be transferred to a third party.

It is your responsibility to review and understand the privacy policies of any website that is or may be linked to the Site.

If you would like to correct or delete any Personal Information provided to us, please contact the Company. You should also contact the Company to report any known or suspected privacy or security breaches or to submit privacy-related questions or complaints about privacy.

The Company Privacy Policy is subject to change at any time. We encourage you to review the Privacy Policy regularly for any changes. Use of the Site following changes to the Privacy Policy constitutes your acceptance of all such changes.

This Privacy Policy was posted to this Site on August 7, 2015 and is effective as of that date.